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Data isn’t always cut-and-dry, structured, and organized. Your organization may have customer data scattered across departments, including unstructured data from sales calls and more. In this clip from her session at B2B Forum 2023, Dina Otero (VP of Demand Gen at Mission Cloud) uncovers the different places your data may be hiding, and how to […]
Want to become a better leader in your organization? Stop offering “value” and “quality” to your customers. Those terms don’t mean anything, says MarketingProfs founder and CEO Allen Weiss. Allen isn’t suggesting you lower the quality or value of your offer, of course—but that your team rallies around better words. For Allen’s insights on creating […]
Marketers, as a group, are one of the largest adopters of generative AI tools like ChatGPT. But what rights do you have over the content AI produces? And how does that impact your use of that content? In this clip from B2B Forum 2023, attorney Ruth Carter explains how copyright law applies to AI output […]
