MarketingProfs B2B Forum

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Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

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B2B Marketing Training for 1-1000 that answers every question you have.

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Whether you have a minute or an hour, you can learn what you need to know.

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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

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How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

March 26, 2025 — 12:00 PM ET

On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

How to Build a Collaborative Marketing Workflow That Works

March 27, 2025 — 2:00 PM ET

Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

Crafting Campaign Narratives Around the B2B Customer's Journey

April 2, 2025 — 12:00 PM ET

Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

B2B In-Person Event Trends for 2025

March 18, 2025 — 10:00 AM ET

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.